Who We Are
Jaxzen Marketing Strategies is an inbound marketing agency based in Austin, Texas. We focus on generating new leads for professional services and IT services companies that use software as the backbone of what they do. We work with our clients to understand their growth goals, and then build out detailed inbound marketing plans and optimized websites that help them grow to where they want to be.
We begin work with all of our clients with an in-depth strategy project, where we build out a detailed pipeline projection about what marketing activities will be needed to reach specific sales goals. Then we prioritize specific marketing activities and goals so that we can start attracting new people to the website and converting them into leads. From there, we help nurture leads until they are sales-ready and can be handed off to the internal team for follow-up.
Who we work with
Wondering if we’re a good fit for your business? You might benefit from our services if this sounds like you:
You are focused on gaining new business or commercial customers. You have a sales team or process in place (even if that’s just your CEO). You have challenges with differentiation.
If you’re in the professional services industry, you’re focused on a core business function, like payroll, HR, finance, or recruiting. If you’re an IT services company, you’re probably reselling a larger company’s platform with services on top; you might call yourself a systems integrator or a software partner.
You offer a service that’s valuable, but complex. You often have to help customers understand what they need before they can buy it. Your customers are very happy with what you do, but you’re not sure how to get your message out there to attract even more business.
We’re a Gold-level HubSpot partner agency, and we’re big believers in using their platform to help companies grow. All of our customers use the system, and we’d love to help you figure out if it’s something you can benefit from as well. Already on it? All the better.
HubSpot provides an integrated marketing and sales system that is the backbone of all the work we do. It allows us to directly attribute which marketing activities are the most impactful and drive the most business. Being able to see what’s working allows us to focus more tightly on the bottom line: growing your business.
Interested in seeing what we can do together? Sign up for a 30-minute site analysis. We’ll look at what you’re currently doing and give you a few pointers to help you start seeing improvements right away.