JMS Insights blog

Are paid ads compatible with an inbound strategy?

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Instant classic. Unbiased opinion. Seriously funny. Inbound advertising?

Maybe it’s time to rethink that last one. It turns out inbound advertising may not be an oxymoron after all.

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How To Promote Great Content With Facebook Ads

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Inbound proponents have historically taken an anti-advertising stance as many feel that the practice is counter-intuitive to the inbound methodology. The goal, after all, is to provide relevant content to those seeking information - not force content upon the masses.

With time, however, inbound marketers realized that advertising isn’t what it used to be. It doesn’t have to be interruptive or annoying. When ads are coupled with the right content, brands can get their information in front of more people who are actually looking for what they have to offer. As inbound marketers, it’s important that we don’t discount the value of advertising, but instead start looking at how it can be effectively incorporated into the inbound methodology.

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How to use buyer personas to make great Facebook ads

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For a period of time, inbound marketers viewed paid advertising as a form of heresy. It was deemed “interruptive,” “annoying,” and some even considered it cheating.

The truth, however, is that paid advertising does have a place in inbound marketing. And when done correctly, it can enhance your existing inbound marketing program.

But if you’re a small business, spending a lot of money testing the efficacy of social advertising can be daunting. It’s important for you to make the most of your time and shorten the learning curve as much as possible.

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Topics: Paid Advertising

SEO not working for you? Try this instead.

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In the past few years, a boom of new tools have helped to demystify SEO (search engine optimization) for marketers. Instead of seeing SEO as a bunch of technical, hand-wavy tricks meant to hack the system, smart marketing teams have shifted toward an understanding of SEO as a way to help provide value to potential customers by making it easier for them to find what they’re looking for.

But while SEO hygiene should absolutely be a key component of all marketing efforts, a full-on targeted SEO overhaul may not be the cure-all for every business. That’s because successful search engine ranking hinges on one key component: search volume.

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Topics: SEO

The 3 kinds of questions you need to ask your personas

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Now more than ever before, buyers control the entire sales process. While salespeople used to initiate relationships with prospects via cold calls or office visits, the first contact is now usually made by prospective buyers looking for more information.

Even as recently as the last decade, salespeople were the gatekeepers of valuable information about their product, including specifications and pricing. But now, most prospects have access to all relevant information well before they talk to a salesperson.

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The JMS Insights blog is dedicated to helping you find ways to use marketing to grow your business.

We cover subjects such as:

  • Inbound marketing
  • Lead generation tips
  • New HubSpot features
  • Content strategy

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