JMS Insights blog

SEO not working for you? Try this instead.

seo-vs-facebook-ads.png

In the past few years, a boom of new tools have helped to demystify SEO (search engine optimization) for marketers. Instead of seeing SEO as a bunch of technical, hand-wavy tricks meant to hack the system, smart marketing teams have shifted toward an understanding of SEO as a way to help provide value to potential customers by making it easier for them to find what they’re looking for.

But while SEO hygiene should absolutely be a key component of all marketing efforts, a full-on targeted SEO overhaul may not be the cure-all for every business. That’s because successful search engine ranking hinges on one key component: search volume.

Read More

Topics: SEO

The 3 kinds of questions you need to ask your personas

persona-blog-post-featured-image.png

Now more than ever before, buyers control the entire sales process. While salespeople used to initiate relationships with prospects via cold calls or office visits, the first contact is now usually made by prospective buyers looking for more information.

Even as recently as the last decade, salespeople were the gatekeepers of valuable information about their product, including specifications and pricing. But now, most prospects have access to all relevant information well before they talk to a salesperson.

Read More

How are you getting in front of the right audience?

getting-in-front-of-people.png 

Early inbound marketing used to look something like this: create content, promote it on social channels and email, convert visitors into leads and leads into customers, lather, rinse, repeat.

Obviously, that’s oversimplifying it a bit. But it certainly used to be much more manageable for most marketing teams to get their messaging in front of the relevant audience. So what’s changed?

Read More

How to get the most value out of your best content

repurposing-content.png

Sitting down to create a solid, in-depth piece of content is an overwhelming prospect. Especially if you’re new to the process of creating marketing or sales content, it can feel like a drain. All that time and money, all those resources you have to gather, just to get one measly blog post (or if you're lucky, an ebook)?

And then to add to the stress, you have to keep repeating that process ad infinitum? For anyone that doesn't love to write, this sounds exhausting.

But if your content is high-quality, evergreen, and informative, there’s no reason for all that work to produce only one item. In fact, repurposing your best content has many benefits:

Read More

New Year's resolutions for marketing teams

new-years-resolution-for-marketing-teams.jpg

The last few weeks in December are a great time to celebrate the positive moments of the past year, and to reflect on how to make the year ahead even better. Many people set new year’s resolutions for personal goals, but it can be really useful to work with your team to set goals for your marketing practices in 2017 too. If you’re so inclined, here are a few resolution ideas to help you get started:

Read More

Topics: Content Strategy, Inbound Marketing Plan, marketing strategy

The JMS Insights blog is dedicated to helping you find ways to use marketing to grow your business.

We cover subjects such as:

  • Inbound marketing
  • Lead generation tips
  • New HubSpot features
  • Content strategy

If you're interested in learning how to generate more business through your website, subscribe below to our blog.

Learn how inbound marketing can help grow your business

Download our guide to B2B Blogging

Follow us on social media to get marketing updates