Topics: Email marketing
It’s no secret that Facebook is one of the most effective tools at an advertiser’s disposal today. The platform is virtually ubiquitous — giving advertisers access to billions of people. It’s user-friendly and provides a multitude of options for targeting. But one of the most valuable capabilities provided by Facebook is the ability to retarget ads to individuals who have already expressed interest in what your company has to offer.
Instant classic. Unbiased opinion. Seriously funny. Inbound advertising?
Maybe it’s time to rethink that last one. It turns out inbound advertising may not be an oxymoron after all.
Inbound proponents have historically taken an anti-advertising stance as many feel that the practice is counter-intuitive to the inbound methodology. The goal, after all, is to provide relevant content to those seeking information - not force content upon the masses.
With time, however, inbound marketers realized that advertising isn’t what it used to be. It doesn’t have to be interruptive or annoying. When ads are coupled with the right content, brands can get their information in front of more people who are actually looking for what they have to offer. As inbound marketers, it’s important that we don’t discount the value of advertising, but instead start looking at how it can be effectively incorporated into the inbound methodology.
For a period of time, inbound marketers viewed paid advertising as a form of heresy. It was deemed “interruptive,” “annoying,” and some even considered it cheating.
The truth, however, is that paid advertising does have a place in inbound marketing. And when done correctly, it can enhance your existing inbound marketing program.
But if you’re a small business, spending a lot of money testing the efficacy of social advertising can be daunting. It’s important for you to make the most of your time and shorten the learning curve as much as possible.
Topics: Paid Advertising