Dashboards are everywhere. Once relegated to cars just showing speed and revolutions, now the rise of data has made dashboards a standard feature throughout our life. From online banking to paying bills to fitness apps, you have no shortage of data and dashboards to show you cool charts and graphs.
Marketing software is no different. The average marketer has to pull data from multiple different sources to see how their overall marketing performs. If you’re focused on online marketing, you could quite easily need to compare numbers across 10+ applications to see all of the metrics you’re tracking on a regular basis.