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JMS Insights Blog

How are you getting in front of the right audience?

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Early inbound marketing used to look something like this: create content, promote it on social channels and email, convert visitors into leads and leads into customers, lather, rinse, repeat.

Obviously, that’s oversimplifying it a bit. But it certainly used to be much more manageable for most marketing teams to get their messaging in front of the relevant audience. So what’s changed?

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How to get the most value out of your best content

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Sitting down to create a solid, in-depth piece of content is an overwhelming prospect. Especially if you’re new to the process of creating marketing or sales content, it can feel like a drain. All that time and money, all those resources you have to gather, just to get one measly blog post (or if you're lucky, an ebook)?

And then to add to the stress, you have to keep repeating that process ad infinitum? For anyone that doesn't love to write, this sounds exhausting.

But if your content is high-quality, evergreen, and informative, there’s no reason for all that work to produce only one item. In fact, repurposing your best content has many benefits:

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New Year's resolutions for marketing teams

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The last few weeks in December are a great time to celebrate the positive moments of the past year, and to reflect on how to make the year ahead even better. Many people set new year’s resolutions for personal goals, but it can be really useful to work with your team to set goals for your marketing practices in 2017 too. If you’re so inclined, here are a few resolution ideas to help you get started:

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Topics: Content Strategy, Inbound Marketing Plan, marketing strategy

Why you need to build a content moat

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In the world of content creation, it seems like it's getting harder and harder to create unique content to attract and help your prospective clients. Even if you were an early adopter of content marketing strategies in your industry, you can likely look around now and find that almost all your competitors are also blogging, creating content offers, and sending helpful resources to their prospects prior to beginning the formal sales process. So how can you stand out?

That's when it's time to start thinking strategically and building a moat.

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Do I need SSL for my website?

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Take a quick glance at your URL bar. Do you see that little green lock? Or the https that comes before the site URL instead of the http you may have seen on other sites?

You may never have noticed these details on the sites you visit regularly, but they are an important signal that your connection to a site is encrypted, keeping any personal information you share secure. The technology that provides this encryption is called Secure Sockets Layer, or SSL.

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Topics: SEO

The JMS Insight Blog is dedicated to bringing you great content on ways to use marketing to grow your business.

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