In our discovery meeting we will lead an Inbound Marketing Assessment to identify your business goals and challenges and compare your goals with your current online marketing activities. From there we develop the Inbound Marketing Strategy to help you meet those goals and define the necessary mix of marketing activities to increase traffic to your website, convert those visitors to leads and nurture those leads to customers.
Once the Inbound Marketing Strategy is in place we provide the following suite of implementation services which break down into four key service areas:
We’ll develop a content plan for your business that will drive traffic to your website. Activities include: blogging, SEO, social media, and permission-based email.
The next step is to convert those visitors into into leads. Activities include: high-quality content offers, calls-to-action, and landing pages.
To convert leads into customers we develop targeted lead nurturing email campaigns and workflows, middle of the funnel, and bottom of the funnel offers which will provide your sales team with qualified leads.
Measure results and determine what activities are driving the greatest ROI and refine the strategy based on data.
What's it like working with you?
We're glad you asked! We have a whole page on it here.