JMS Insights blog

Are paid ads compatible with an inbound strategy?

Instant classic. Unbiased opinion. Seriously funny. Inbound advertising?

Maybe it’s time to rethink that last one. It turns out inbound advertising may not be an oxymoron after all.

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The 3 kinds of questions you need to ask your personas

Now more than ever before, buyers control the entire sales process. While salespeople used to initiate relationships with prospects via cold calls or office visits, the first contact is now usually made by prospective buyers looking for more information.

Even as recently as the last decade, salespeople were the gatekeepers of valuable information about their product, including specifications and pricing. But now, most prospects have access to all relevant information well before they talk to a salesperson.

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How are you getting in front of the right audience?


Early inbound marketing used to look something like this: create content, promote it on social channels and email, convert visitors into leads and leads into customers, lather, rinse, repeat.

Obviously, that’s oversimplifying it a bit. But it certainly used to be much more manageable for most marketing teams to get their messaging in front of the relevant audience. So what’s changed?

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How to get the most value out of your best content

Sitting down to create a solid, in-depth piece of content is an overwhelming prospect. Especially if you’re new to the process of creating marketing or sales content, it can feel like a drain. All that time and money, all those resources you have to gather, just to get one measly blog post (or if you're lucky, an ebook)?

And then to add to the stress, you have to keep repeating that process ad infinitum? For anyone that doesn't love to write, this sounds exhausting.

But if your content is high-quality, evergreen, and informative, there’s no reason for all that work to produce only one item. In fact, repurposing your best content has many benefits:

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New Year's resolutions for marketing teams

The last few weeks in December are a great time to celebrate the positive moments of the past year, and to reflect on how to make the year ahead even better. Many people set new year’s resolutions for personal goals, but it can be really useful to work with your team to set goals for your marketing practices in 2017 too. If you’re so inclined, here are a few resolution ideas to help you get started:

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Topics: Content Strategy, marketing strategy, Inbound Marketing Plan

The JMS Insights blog is dedicated to helping you find ways to use marketing to grow your business.

We cover subjects such as:

  • Inbound marketing
  • Lead generation tips
  • New HubSpot features
  • Content strategy

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